It is well known that marketing within your own patient database is effective.
Just look at Kohl’s. They know that sending their credit card holders a flyer pays off, and if they include a coupon (especially a 30% off coupon), chances are their customers will be taking advantage of it.
Sending email is a free and easy way for you to do the same type of marketing, and takes only a few minutes.
You can use email to:
– send out a patient newsletter
– alert patients of a change in office hours
– notify patients of a sale or promotion
– notify patients of a drug recall alert
The possibilities are limitless.
To send an email, create a list of patients using the CUSTOM PATIENT SEARCH in the Patients menu. Then click the OUTPUT button and then SEND EMAIL.
You can use a pre-made template or type the email freehand and click SEND EMAIL.
Your email will now go to all patients with an email address. You do not need to eliminate patients who haven’t had an email entered. KIP sorts them out for you.
Make sure you start requesting your patient’s email addresses – and then use them. Your patients will appreciate it, and so will you.
For more information on formatting emails, go to Emails and Text Messages Made Easy.
